During a curated fashion show by couture designer Atelier Zuhra in Dubai, Mercedes-Maybach presented the limited-edition Haute Voiture. In attendance were VIP guests, media and influencers.
A Mercedes-Maybach S 680 epitomizes the brand’s “Sophisticated Luxury” ethos. The combination of utmost craftsmanship, high-quality materials and exquisite details creates a new level of exclusivity. Created by Mercedes‑Benz’ most specialized customization and craftmanship team in the Manufaktur in Sindelfingen, each vehicle will feature a badge in the centre console outlining its number within the unique run of 150.
The exterior features an exclusive two-tone paint finish: a combination of metallic nautical blue on top, with a light shimmering, rose tone in the lower section and nautical blue metallic rims. When the doors are opened, animated Mercedes-Benz or Mercedes-Maybach patterns using LCD technology light up and illuminate both the front and rear entry areas.
The interior is characterized by dark nautical blue and rose gold tones, with additional crystal and glossy opal white features. A high-quality fashion-inspired bouclé fabric is the key highlight of the model, in blue, beige, rose gold and gold shades, with additional intricate details featured within the seat covers and cushions. Highlights of crystal white leather embrace the passengers throughout the consoles, doors and scatter cushions. The floormats are made of linen and mohair. There are rose gold-colored champagne flutes in the spacious rear alongside an Haute Voiture badge in the door panel. Also original to the series car is the blue-tone leather piping within the consoles.
The MBUX infotainment system greets the driver with magnolia blossom and sparkling particles. Twelve different avatars are decorated with fine accessories and elegantly dressed, for example in a dinner jacket, tailcoat, or evening gown.
The S-Class Haute Voiture comes with a hand-made giftbox featuring its badge number, alongside a scaled model and key ring. In addition, a special car cover featuring the Maybach and Haute Voiture logo will be gifted to customers. A bag collection will accompany the series car, retailing early 2023 at Maybach Icons of Luxury physical and online stores. Available in different styles and sizes in a limited run, items will include select materials featured in the vehicle interior.
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