Grammy-winning star Michael Bublé has joined forces with award-winning Master Distiller and Blender Paul Cirka to launch Fraser & Thompson, a brand-new whiskey that promises to redefine the North American Whiskey category. This venture, brought to fruition in collaboration with WES Brands (the company that develops, markets, and sells innovative brands in the beverage alcohol category), introduces a unique blend of Canadian Whiskies and Kentucky Bourbon, setting Fraser & Thompson apart as a pioneer in the industry.
For Michael Bublé, the roots of Fraser & Thompson lie in the cherished memories of summers spent with his grandfather at the confluence of the Fraser and Thompson rivers in British Columbia. These sentimental moments inspired the name of the brand, reflecting a deep connection to both the geographical and personal aspects of Bublé’s journey. The launch of Fraser & Thompson is not merely a business venture for Bublé; it’s a heartfelt tribute to his past and an invitation to share in the experience through a glass of exceptional whiskey.
At the heart of Fraser & Thompson’s allure is the creative blending process curated by co-founder Paul Cirka. With a shared passion for whisky, Bublé and Cirka set out to create a blend that is not only flavorful but also embodies a light-hearted spirit. The result is a North American Whiskey that stands out in the market, boasting a carefully selected blend with notes of sweet fig and blood orange on the nose. The whiskey offers a sublime finish, characterized by hints of caramel, vanilla, and a touch of spice, creating a truly elegant and approachable flavor profile.
Fraser & Thompson North American Whiskey is blended and bottled by Heaven Hill in Bardstown, KY, ensuring a commitment to quality and craftsmanship. With an alcohol by volume (ABV) of 42%, the whiskey is presented in 750ml bottles, priced at $29.99. The limited availability of this exceptional blend adds an element of exclusivity, making each bottle a coveted treasure for whiskey enthusiasts.
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