Champagne house Moët & Chandon and Yoon, co-founder and creative director of the fashion label AMBUSH, have released a limited-edition bottle of Impérial Moët & Chandon. This first-ever partnership will help support the preservation of biodiversity.
Yoon has decorated the bottle of the iconic cuvée Impérial Moët & Chandon with her minimalist, in-the-moment aesthetic. The bottle features a deep black neck that contrasts with a new embossed white label. The artist’s design is “like a window open to a future filled with possibilities for those who dare step forward.”
We are thrilled with this partnership with Yoon because it brings a disruptive freshness to the centuries-old heritage of Moët & Chandon, and aligns with our own commitment to preserving nature to ensure a bright future for the next generation. – Benoît Gouez, Cellar Master of Moët & Chandon
The partnership between Moët & Chandon and Yoon marks the first time in 152 years that the iconic bottle of Moët Impérial, born in 1869, has been redesigned by an artist. To support the environment, the Champagne house will donate a portion of profits from sales of the limited-edition Moët & Chandon x AMBUSH to the World Land Trust, an international conservation charity that protects threatened natural habitats. The funds will be used to protect the Canandé Reserve in the Ecuadorian Chocó Forest, a place as biodiverse as the Amazon rainforest but far more threatened. World Land Trust CEO Jonathan Barnard says that support from the Moët & Chandon x AMBUSH collaboration will have a direct impact on protecting fragile species and stopping deforestation.
On my visit to Epernay, I saw the devotion of the people at Moët & Chandon to nature and to their precious terroir. This inspired me to select the World Land Trust to receive the support of the House, so that together we could help preserve other terroirs around the world. – Yoon
This striking creation connects Moët & Chandon with the spirit of the times and speaks to the values supported by today’s generation.