Montblanc debuts Montblanc Haus in Hamburg. This new permanent experience is located right next to Montblanc’s headquarters and the manufacture where its writing instruments are crafted. Designed by Nieto Sobejanos Arquitectos and inspired by the brand’s heritage, the building concept pays homage to the historical shape of writing instrument packaging. Set across 3 levels and 3600sqm, the dedicated space tells the story of the brand from its founding days to the present, of the women and men that craft Montblanc’s writing instruments and of those who have used them to share their imprint on humanity.
The permanent exhibition at Montblanc Haus offers visitors to explore different themes:
- The Pulse of Writing – an immersive experience that focuses on the power and value of writing.
- Montblanc’s Legacy and Vision – tells the story of the Maison and its icon the Meisterstück.
- Handwriting from around the World – showcases different types of handwriting translated into artwork.
- Craftsmanship and Innovation – demonstrates the know-how of the brand’s writing instrument creation and production.
- Montblanc Collections – explores different collections including Limited Editions and the exclusive High Artistry pieces.
- The Mark Making – a space that features an Autograph Library with 30 original handwritten notes from Ernest Hemmingway and Albert Einstein, to Frida Kahlo and Spike Lee combined with a digital guestbook experience for visitors to leave their own mark.
Throughout Montblanc Haus, visitors can test Montblanc writing instruments and send postcards around the globe. They can also enjoy a series of classes in Writing Atelier including the art of calligraphy, creative writing and kids classes. Montblanc will also host special classes dedicated to disadvantaged children and young adults to inspire them to use writing to their advantage, to express themselves creatively.
The spaces are decorated with the works of art specifically commissioned for Montblanc Haus. The work of Paris-based artist Wendy Andreu is the first thing visitors encounter, art from wool colored with ink and filled with surprising details that reveal themselves with every look: words, waves, the shape of mountains. Studio Marianne Guély uses paper as the signature material for its creations, one of which is suspended inside the dome of Montblanc Haus.
Montblanc Haus also features temporary exhibits, the Montblanc Archives (by special arrangement), a café as well as a boutique that features exclusive Montblanc Haus products.
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