Montblanc’s heritage Minerva pocket watch from the Maison’s Minerva Museum in Villeret, Switzerland and a specially commissioned Meisterstück writing instrument with a ringmaster engraved on its nib, will make an appearance in 20th Century Fox film The Greatest Showman. The highly anticipated movie, which is inspired by the ambition and imagination of P.T. Barnum, the American showman who founded the circus in the 19th century with his legendary “Greatest Show On Earth”, stars Montblanc brand ambassador Hugh Jackman.
The original musical The Greatest Showman is directed by Michael Gracey and features songs by academy Award winners Benj Pasek and Justin Paul. The film also features Michelle Williams, Zac Efron, Zendaya and Rebecca Ferguson.[justified_image_grid preset=18 ids=123377,123380,123379,123378 caption=off]
To mark the worldwide release of the movie, Montblanc has created a special Happy Holiday circus notebook with a yellow Saffiano calfskin leather cover featuring a printed circus design. The fine stationary piece comes with a red bookmark and golden cut edges. The launch of the product is part of the Happy Holiday campaign, that will be unveiled from November 1st onwards, featuring a dedicated Montblanc Happy Holiday movie with Hugh Jackman in his role as P.T. Barnum, special window displays, Social Media content, as well as an online advertising.
The Greatest Showman is set for release in December 2017, and the Happy Holiday circus Fine Stationary will be available from October 2017.
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