Naomi Campbell, model, actress, and cultural innovator, co-creates the new BMW XM, the first high-performance automobile with M HYBRID drive. With its electrified drive, the extravagant car is the pioneer of maximum performance. The one-off model of the BMW XM designed by Naomi Campbell will be presented in the course of 2023.
The supermodel Naomi Campbell has long been successful as an actress, designer and entrepreneur. In addition, she supports a variety of charities, including its new EMERGE initiative to promote the creative talents of tomorrow, which in 2022 focused in particular on the next generation of cultural talent on the African continent, as well as UNESCO.
Naomi Campbell is a woman who goes her own way unswervingly and has become not only a unique supermodel but also a fascinating personality. There are few people who can identify with the motto ‘Dare to be You’ as strongly as she can. – Jens Thiemer, Senior Vice President Customer and Brand BMW
Set to make a debut this spring, the BMW XM will impress with its expressive design and powerfully characterful interior with M Lounge in the rear as well as its stunning performance. BMW M GmbH combines a stunning vehicle concept with pioneering drive technology with the independently developed Sports Activity Vehicle, available exclusively as a BMW M automobile.
The BMW XM’s M HYBRID drive generates a system output of 480 kW/653 hp. As a special BMW XM Label Red model (fuel consumption combined: 1.7 – 1.6 litres/100 km; combined power consumption: 34.5 – 33.0 kWh/100 km; combined CO2 emissions: 39 – 35 g/km according to WLTP) and with a maximum output of 550 kW/748 hp, it will even become BMW M’s most powerful series-production vehicle ever approved for road use.
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