The holiday season is upon us, and Neiman Marcus is pulling out all the stops to make it truly magical. In its 97th edition of the iconic Christmas Book, the luxury retailer introduces Neiman’s Express, a theme that embodies the spirit of travel and the journey of discovering the best in luxury fashion. This creative direction, reminiscent of a past concept from 1994, has been reimagined for modern times with a metaphysical train set and a dream sequence featuring supermodel Jessica Stam.
Neiman Marcus is embracing a digital-first, integrated marketing strategy to enhance the holiday experience. Customers are invited to explore remarkable gifts and find inspiration for holiday dressing through white-glove service, available both in-store and online. The Neiman’s Express campaign captures the essence of luxury fashion, inviting customers to embark on a figurative journey filled with exclusive products from ready-to-wear, shoes, jewelry, handbags, and men’s suiting.
The heart of Neiman Marcus’ holiday celebration lies in its annual Christmas Book, a tradition dating back to 1926. The book remains a legendary source for alluring and spectacular gifts, featuring exclusives from the world’s most desired brands. With something for everyone on your holiday list, Neiman Marcus continues to maintain a personal touch while evolving to meet the desires of discerning customers.
But the extravagance doesn’t stop there. Neiman Marcus has also unveiled its 64th annual Fantasy Gifts, offering exclusive, once-in-a-lifetime experiences that remind us all of the magic in every gift:
• Make Your Wish Come True: Walt Disney Animation Studios invites you to step into the enchanting realm of animation as they transform you into a living, breathing animated character.
• Ultimate Olympic Experience in Paris: Immerse yourself in the excitement of the Olympic Games Paris 2024 by joining forces with the Ralph Lauren team and Team USA for an unparalleled experience.
• Yachting Treasure Hunt: Embark on a high-seas adventure through the exotic islands of Indonesia with Pelorus Yachting. This exclusive yachting treasure hunt promises not just a journey but a quest for high-end jewelry in the lap of luxury.
• Cannes & Carats: Escape to the sun-kissed French Riviera as an esteemed guest of Maison Chopard during the 2024 Cannes Film Festival. Bask in the glamour and elegance of this world-renowned event.
• Cadillac CELESTIQ Carmen: Drive into the future as the proud owner of a one-of-a-kind CELESTIQ Carmen electric vehicle, specially commissioned by Cadillac. Experience the epitome of automotive luxury and innovation.
• Milan Design & Experience with Nina Magon: Jet off to Milan with the globally acclaimed interior designer, Nina Magon. Revel in a personalized experience as Magon redesigns a space in your home, infusing it with style and sophistication.
• Immersive Crystal Experience: Unleash your creativity with a hands-on experience at Baccarat, where you can craft your own masterpiece from the world’s purest crystal. Immerse yourself in the artistry and brilliance of this timeless craft.
• Star Performer of the Ballet: Take center stage with the American Ballet Theater as you go behind the curtain for an exclusive performance. Live the dream with a walk-on role, becoming a part of the magic that unfolds on the ballet stage.
What makes these Fantasy Gifts even more special is the philanthropic component embedded in each one. In partnership with the Boys & Girls Clubs of America, Neiman Marcus is running a point-of-sale fundraising campaign, encouraging customers to give back during the holiday season. This commitment to philanthropy aligns with Neiman Marcus’ rich history of Leading with Love.
Neiman’s dedication to its customers goes beyond extravagant gifts. The retailer is rooted in special relationships and is committed to delivering world-class service that exceeds customer needs. With over 3,000 talented Style Advisors, Neiman Marcus offers exclusive access and one-of-a-kind experiences, ensuring that every customer’s engagement with the brand is extraordinary.
The holiday magic continues with over 500 events planned for the season, including Breakfast with Santa, White Elephant parties, trunk shows, and gift personalization moments. Neiman Marcus’ Power of One People Strategy shines through with the Magic Maker Series, offering a behind-the-scenes look at the associates and roles contributing to the ongoing legacy of creating holiday magic and revolutionizing luxury experiences.
The Fantasy Gifts, the Neiman’s Express campaign, gift guides, and Magic Maker Series are now available online, in stores, and across corporate channels, inviting everyone to join in the celebration of this extraordinary season.
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