There is so much to do in London’s West End. Encompassing some of the city’s most fashionable neighborhoods, the shopping mecca of Oxford Street and Regents Street, as well as Piccadilly Circus and Trafalgar Square, this theater district has become the capital’s most popular tourist destination. The area is bursting with museums, art galleries, vibrant nightlife, bars, more than 80 flagship stores, and Michelin-starred restaurants.
As one would expect from somewhere as famously alluring as the West End, the choice of luxurious hotels is almost endless. We’ve rounded up the district’s newest places to stay and a suggestion for a nearby activity.
The Londoner
Fourteen years and £500 million in the making, The Londoner is branded as the “world’s first super boutique hotel.” The 16-floor property boasts a collection of spaces, tastes, and experiences infused with the vibrancy of life in the West End. Its 350 guest rooms and 35 suites were thoughtfully designed to reflect modern British sensibilities, and a room key allows guests-only access to three purposely designed spaces for socializing, dining, and relaxing: The Drawing Room, The Y Bar, and The Whiskey Room (in which you can discover the whisky collection via a secret door through the powder rooms).
Just steps away in Trafalgar Square, get lost in stunning art at the National Gallery, which houses one of the greatest collections of paintings in the world.
The Biltmore Mayfair
Located in the prestigious Grosvenor Square, The Biltmore Mayfair is steps away from London’s top shopping destinations, including Oxford Street and New Bond Street. The 250 rooms – and 57 suites complete with 24/7 butler service – ooze style and luxury fitting of the Mayfair neighborhood. Enjoy afternoon tea designed by Michelin-starred Chef Jason Atherton or even take the hotel’s famed Biltmore Bentley for a spin.
The hotel’s concierge can set up ultra-luxe private tours of many London highlights, including an exclusive champagne and canapés cruise aboard a luxury Venetian tender on the River Thames, and a 30-minute private viewing of the Crown Jewels, hosted by a resident Beefeater.
NoMad London
Covent Garden’s newest hotel, NoMad London, repurposes the historic building famously known as The Bow Street Magistrates’ Court and Police Station. The 91-room hotel features patterned wallpaper, rich upholstery, bold tiling, and 1,600+ curated pieces of art. NoMad London offers a variety of dining experiences including The Restaurant, which is set inside a soaring glass conservatory, and Side Hustle, a causal bar located in the former Bow Street Police Station.
Across the street from NoMad London sits the Royal Opera House where you can marvel at a breathtaking show or go for a backstage tour. Pop over to nearby Theatre Royale Drury Lane (London’s oldest theatre) to enjoy one of London’s newest cocktail bars—tucked away in a secret garden just steps away from bustle of Covent Garden.
The Beaumont
When The Beaumont originally opened in Mayfair, it radiated the opulence of the Roaring Twenties, fitting of its 1926 building. During its closure in 2020/2021, it underwent a refresh throughout which included its 72 luxurious rooms, and the addition of a new lounge and bar – including the glamours Gatsby Room complete with daily live music and high tea.
Get a suave new look to go with old-world fashion on Saville Row in Mayfair, known for traditional, bespoke tailoring for men.
The Mayfair Townhouse
The fifth British Hotel for Iconic Luxury Hotels, The Mayfair Townhouse is located on the illustrious Half Moon Street, once the setting for Oscar Wilde’s most famous play, The Importance of Being Earnest. The Townhouse offers 172 rooms and suites with a “dandy indulgence into the style and prestige synonymous with Mayfair.” The Dandy Bar serves up a theatrical, dimly lit atmosphere, and posh cocktails.
Explore the fashionable streets of Mayfair with an AR history tour, In a Mayfair Fashion, that tells a location-centric story through the lens of fashion, style, and culture.
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