Bose, a prominent audio technology company, has always believed in the ability of sound to connect people globally. Embracing this philosophy, multi-platinum-selling artist Normani has utilized her chart-topping hits to unite fans around the world. With an upcoming release on the horizon, Bose announces its partnership with Normani, aiming to showcase the captivating sounds and stories behind her new era of music. This collaboration promises to captivate music lovers worldwide.
“As I evolve in this next chapter of my career, so has the sound I’ve curated,” shared Normani. She acknowledges that even the smallest elements within a song, such as instrumentation, tones, and lyrics, significantly impact how fans perceive and experience her music. Recognizing the profound influence these intricacies have on the overall listening experience, Normani is thrilled to collaborate with Bose to share her story and offer fans a glimpse into her highly anticipated new music.
To introduce this exciting collaboration, Bose has launched a digital spot that provides a tantalizing glimpse of Normani’s upcoming track, “Candy Paint.” The spot focuses on Normani’s meticulous attention to each layer and complexity of her music, highlighting her unique sound, which draws inspiration from her upbringing, her background as a dancer, and the profound influence music has had on her life. Given Bose’s longstanding reputation for delivering exceptional sound experiences, the partnership is a natural fit. The spot, available on Bose.com and social media channels, showcases the magic that arises when precision and attention to detail meet within music.
At Bose, we are a community of music lovers, and we partner with artists to showcase the power of sound during the most significant moments in their careers. Normani is a force in the industry, much like her music, and we are thrilled to debut this track alongside her. We eagerly anticipate what the future holds for our partnership. – Jack Daley, VP of Global Media & Partnerships at Bose
Delivering transformational listening experiences lies at the core of Bose’s mission. Over the past year, the brand has embraced music as its guiding star. Collaborating with exceptional musical talents like Normani reinforces Bose’s commitment to this mission. As Normani embarks on her journey of creating new music, Bose will continue to support her in bringing the power of sound to life for her devoted fans.
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