Just in time for the holidays, NÜTRL Vodka Seltzer is launching the first-ever all Cranberry seltzer variety pack featuring four flavors: Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. This all cranberry seltzer variety pack will be available throughout the 2021 holiday season in select markets. The brand’s Cranberry Vodka Seltzer is a new take on the seasonal classic Vodka Cranberry. The cherry on the cake – it has only 100 calories!
The holiday period is the biggest time for cranberry, with 20% of yearly consumption by US consumers happening during Thanksgiving week alone. With hard seltzer being one of the fastest-growing categories in alcohol, NÜTRL wanted to bring consumers the best of both worlds this holiday season with a first-of-its-kind all cranberry seltzer variety pack. – Monica Rustgi, Group Vice President of Beyond Beer
NÜTRL is a new-to-market light and refreshing vodka seltzer made with three simple ingredients: vodka, seltzer and real fruit juice. In September 2021, Anheuser-Busch’s Beyond Beer Portfolio launched the spirits-based hard seltzer brand in the US. It debuted with three classic flavors: Raspberry, Watermelon and Pineapple. The unequivocally real canned vodka seltzer is gluten free and includes no added sugar.
NÜTRL Cranberry Vodka Seltzer presents at 4.5% ABV and is currently available in 10 states: NY, MA, NJ, RI, DE, FL, OH, ID, WI, CO and in select markets in: DC, MD, IL, AZ, WA, GA. In addition to the cranberry pack, the company also offers a 6-count variety core pack with flavors Raspberry, Watermelon and Pineapple. Starting in 2022, NÜTRL’s Vodka Seltzer’s core pack will be available nationwide.