OMEGA invited three international stars who are also its brand ambassadors to launch the brand’s new Aqua Terra Shades collection. American actress, singer, director and model Zoë Kravitz, Chinese actress Zhou Dongyu and English actor Eddie Redmayne star in a creative campaign that highlights the colorful new designs of the watch.
Zoë Kravitz joined the OMEGA family in 2022. The actress starred in the “Divergent” series, the “Fantastic Beasts” films, as well as the hit HBO show “Big Little Lies”, for which she received a Screen Actors Guild Award nomination. She also played Catwoman in “The Batman”.
OMEGA’s latest campaign is called “Every Shade of You”. It celebrates the unique personality of each wearer who showcase theit individual look through their own choice of color. Whether it’s the vibrancy of Shell Pink, or the laid-back cool of Sandstone, this collection in on hand to match any mood.
The campaign features a series of bold visuals and film clips, revealing all the sides of each ambassador’s character.
Zhou Dongyu also joined OMEGA in 2022. She is the youngest actress to have received the three most significant accolades in the history of Chinese film. Her list of prizes includes Best Actress at the 53rd Golden Horse Awards in 2016 for “Soul Mate”, and best actress for “Better Days” at the 39th Hong Kong Film Awards and 33rd Golden Rooster Awards.
Eddie Redmayne is a long-standing ambassador for OMEGA, having joined the company in 2015. The renowned starred in Academy Award-winning movie “The Theory of Everything”, as well as acclaimed films such as the “Fantastic Beasts” series, “The Trial of the Chicago 7”, “Les Misérables”, “The Danish Girl” and “The Good Nurse”.
Eddie, Zoë and Zhou are the perfect stars for this campaign. Their creative spirits, adaptable talents and varied lifestyles are a great match for this versatile collection. We hope it will inspire customers to really think about the colours they would love to wear themselves. – Raynald Aeschlimann, President and CEO of OMEGA
The Aqua Terra Shades collection of luxury watches offers a variety of dial tones. Offered in 34 mm or 38 mm sizes, the timepieces give customers plenty of choices to match their style, with sun-brushed pastel shades such as Atlantic Blue, Bay Green or Terracotta.
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