Missoni partners with ultra-luxury all-villa resort One&Only Reethi Rah to launch Missoni Resort Club in the Maldives. Drawing inspiration from the vivid palette of the resort, the Italian luxury fashion house has decorated its spaces and selected villas in its signature zigzag motifs, showcasing a vibrant spectrum of blues, greens and turquoise.
Missoni also debuts a pop-up store. Its distinctive pattern takes over the Beach Club adorning parasols, loungers, cabanas, beach towels and the DJ booth. Guests can indulge in the brand’s exceptional savoir-faire at the NEO Beach Boutique.
Missoni’s style is distinguished through their various furnishing items, tapestries and fabrics used to personalise the sandy exteriors, the famous Treehouse, the sought-after Grand Residence and Grand Sunset Residence, and a limited number of Grand Water Villas. Adding to the experience, the many moods of Missoni are discerned through branded elements, including the quintessential popsicle stand, buggies, paddleboards and bicycles.
One&Only Reethi Rah will be a part of the Missoni Resort Club project, led by Alberto Caliri – Creative Director of the Missoni Home Collection. The project will promote the style and iconic nature of the brand worldwide through the personalisation of exclusive locations where it is possible to immerse oneself fully into Missoni lifestyle philosophy.
Reethi Rah, which means “beautiful island” in Dhivehi, boasts 12 pristine white sand beaches and six kilometres of shoreline to explore, as well as energising water sports, experiences and excursions – one of the most extensive offerings in the Maldives. The resort is home to some of the most exceptional, spacious villas in the Indian Ocean. A total of 122 villas, including 90 beach villas and 32 water villas, are situated along the shoreline.
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