PATRÓN Tequila launches its first-ever NFT on BlockBar.com, the world’s first DTC NFT marketplace for wines & spirits. The limited-edition PATRÓN Chairman’s Reserve offering is the first tequila brand on the platform. The purchase of the NFT provides ownership rights to the physical bottle of the exclusive blend that, until now, has never been released to the public.
PATRÓN Chairman’s Reserve is complex yet delicate tequila, made of 100% Extra Añejo. Aged in a combination of Sauternes (80%) barrels and barrels made from both French Limousin and New American Oak in the Barrel Room at Hacienda PATRÓN, this tequila features an a wine-like finish that complements the agave notes. This special release has tasting notes of honey, butter, and caramel followed by citrus touches of orange and tangerine.
The limited-edition Chairman’s Reserve blend is bottled in a handmade crystal decanter, hand-numbered by the PATRÓN familia, and packaged in a dome-shaped box with front-opening double doors featuring laser-cut panels. The stunning packaging artwork is inspired by PATRÓN tequila’s birthplace in Atotonilco el Alto, Mexico. Only 150 individually numbered bottles of this exquisite tequila will be available exclusively on BlockBar.com.
The exceptional PATRÓN NFT will be stored by BlockBar, with a record of authenticity held on the blockchain as a digital certificate of ownership. The buyer may choose to redeem the physical product and have it delivered from BlockBar’s secure storage facility, safely sell its NFT version within the BlockBar.com marketplace, keep in their virtual bar or gift it through BlockBar’s new gifting offering.
We’re excited to be a part of this innovative milestone for both PATRÓN Tequila launching its first NFT, and BlockBar teaming up with PATRÓN – the number one ultra-premium tequila – as the first tequila brand on our platform. – Dov Falic, co-founder and CEO of BlockBar
The first-ever tequila NFT from PATRÓN will drop on blockbar.com at 10AM EST on Tuesday 25th January, first come first served. The NFT priced at 1.5 ETH (approx. $4,500) may be purchased with Ethereum (ETH) or by credit card.
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