PATRÓN Tequila steps into the prestige category with the launch of PATRÓN EL ALTO. This impressively rare and masterfully aged tequila is handcrafted from the finest 100% Weber Blue Agave grown in the highest parts of Jalisco, Mexico.
Master Distiller David Rodriguez and his team of distilling artisans masterfully combined an exceptional selection of the best Reposado, Añejo, and Extra Añejo tequilas to craft PATRÓN EL ALTO. The majority of this exceptional tequila is created using the traditional Tahona production process that requires careful precision and time. A two-ton volcanic stone is utilized to crush the baked agave which creates a tequila with natural sweetness and flavors of the earth.
This exquisite and refined prestige tequila is naturally smooth and sweet with subtle notes of figs, honey, caramel, dried fruit and vanilla. The sweet, dried fruit notes are a result of having been expertly aged in 11 types of barrels, mostly hybrid barrels of American oak body and French oak heads.
To celebrate the launch of PATRÓN EL ALTO, PATRÓN hosted a series of events at Zouk Nightclub at Resorts World Las Vegas over the weekend with Missy Elliott. It was the rap icon’s first performance in three years.
Prior to that Missy made an appearance at Las Vegas’ famed Madame Tussauds for her first-ever wax figure unveiling. The moment was celebrated with a small and close group of family and friends, where guests toasted to her new wax figure and legendary career with PATRÓN EL ALTO. During the reveal, guests were treated to a variety of specialty cocktails with flavor profiles as multidimensional as Missy herself, the Miss E, Under Construction, and This is not a test!, using PATRÓN Silver, PATRÓN Reposado, and PATRÓN Añejo. Other celebrities in attendance included Lil Wayne, Miguel, Rosci Diaz, Bachelor stars Tayshia Adams and Nick Viall, Selling Sunset’s Mary Fitzgerald and Romain Bonnet, Vanderpump Rules’ Ariana Madix and Katie Maloney and more.
The $179 PATRÓN EL ALTO is available in U.S. markets only.
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