PATRÓN Tequila enters the metaverse with its “Summer Made Sensational: A PATRÓN Pop-Up Series” immersive cocktail quest. The virtual reality adventure will offer fans a vibrant escape through a unique cocktail-themed journey in Decentraland, a 3D virtual world browser-based platform. The brand’s initial venture into Web 3.0 was its first-ever NFT, PATRÓN Chairman’s Reserve.
“Summer Made Sensational: A PATRÓN Pop-Up Series” is the virtual reality adventure and bar takeover experience inspired by three cocktails from PATRÓN – the PATRÓN Perfect Paloma, PATRÓN Silver & Soda, and PATRÓN Añejo Highball. US residents 21 and older will help bartenders find the necessary ingredients needed for mixing each drink in three cocktail-themed quests, while also having the opportunity to explore limited-time pop-ups and unlock exclusive PATRÓN NFT wearables.
When entering the PATRÓN experience, fans will arrive at the first cocktail-inspired location and be greeted by a PATRÓN host. A PATRÓN bartender will give details about each journey that centers around sourcing different ingredients to make a cocktail at all three locations – Jazz Club, Flamingos and Metaverse Festival. Following the successful completion of each quest, participants will portal to the next bar to take on a whole new cocktail mission.
U.S. residents who complete all three challenges will be entered for a chance to win a trip to Punta Mita, Mexico and a rare mythic wearable within the metaverse.
The PATRÓN grand prize will include:
- Exclusive access to mythic PATRÓN summer shades
- Travel for two people from the United States to Punta Mita, Mexico
- 4-night accommodation in a luxe three-bedroom condo for two people in Punta Mita
- Three meals provided a day (alcohol is not included)
- Unlimited golf and golf cart usage at Punta Mita Golf Courses during the stay
- Use of Punta Mita Ocean Sports aquatic equipment ie. Surf boards, SUP boards, kayaks, etc.
Metaverse users can enter this escape hosted by PATRÓN through www.patrontequilaverse.com during two weekends this month, August 12-14 and/or August 19-21 from Friday 5pm EST to Monday 4am EST.
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