Just in time for National Tequila Day (July 24), PATRÓN Tequila joins creative forces with designer John Geiger to unveil a limited-edition collection. The PATRÓN x John Geiger streetwear collection is inspired by the design of the limited-edition 2021 PATRÓN Mexican Heritage Tin developed by celebrated Mexican street artist, SENKOE.
The PATRÓN x John Geiger streetwear collection pays homage to the rich history of Mexican culture. A long sleeve shirt is garnished with an image of a jimador farmer harvesting the Blue Weber agave that tequila is made from. The limited-edition socks feature John’s signature bright-colored accents.
In designing the PATRÓN x John Geiger streetwear collection, I was inspired by the colorful and rich history of Mexican street art in SENKOE’s design for the Mexican Heritage Tin and handcrafted legacy of PATRÓN. Over the years I have admired SENKOE’s work and how passionate he is about where he is from, using his murals to reclaim and beautify public spaces. I wanted this collection to represent the dedication that goes into craft – whether that be a bottle of PATRÓN tequila or a one-of-a-kind mural. There is so much dedication and character behind Mexican culture, and as a local artist, it is inspiring to see SENKOE convey it all through his work. With streetwear, it is important to bring together all aspects of cultural influences and the PATRÓN x John Geiger collection reflects that by paying homage to the hardworking people that create PATRÓN tequila from start to finish.
The limited-edition PATRÓN Mexican Heritage Tin, which includes a 750mL bottle of PATRÓN Silver, is decorated with a vibrant design created by SENKOE. Inspired by a story of fundamental Mexican culture, the tin showcases the tree of life intertwined with imagery of the creation of the universe. The tree’s trunk doubles as the magüey’s flower with a totem near the top formed of the bee and hummingbirds. Magüey, a local Mexican flower, is a member of the agave family, just like the Blue Weber agave, from which tequila is made. The flowers on each side of the tree of life reference indigenous craft.
The PATRÓN x John Geiger streetwear collection will drop on July 24, National Tequila Day at JohnGeigerCo.com. Available in limited quantities, the socks are priced at $30 and the long sleeve shirts at $85. The limited-edition PATRÓN Mexican Heritage Tin costs $65 and is available at local retailers nationwide in the US as well as select international markets while supplies last.