Pepsi celebrates the start of the NFL season and New York Fashion Week by bringing luxury streetwear and football watching apparel together through a limited-edition capsule collection with Harlem couturier Dapper Dan. With Pepsi as the Official Soda Beverage Sponsor of NYFW: The Shows and the Official Soft Drink of the NFL, Pepsi and American fashion designer created a capsule collection of the ultimate luxury gear for the NFL fans.
The Pepsi x Dapper Dan Football Watching Capsule Collection includes comfortable luxury items decorated with a signature Pepsi x Dapper Dan logo pattern. The collection’s handmade lounger with vegan leather pockets, hoodie, bucket hat, and collectible Pepsi can are inspired by classic football jerseys.
I’ve been bringing luxury fashion to Harlem for 35 years and let me tell you, you don’t always see a true authentic collaboration come to life the way it did here with Pepsi, and right in time for the football season and New York Fashion Week at that. This capsule collection is equally inspired by the Pepsi brand, football fans, and my one-of-a-kind looks. Fashion and football have never come together like this before. Athleisure has a new name on the block, and it’s Pepsi x Dapper Dan. – Dapper Dan
Pepsi and Dapper Dan are releasing the capsule on the MadeForFootballWatching.com/DapperDan and MadeForFootballWatching.com pages where fans can purchase items from the collection while supplies last until September 23, 2021. Capsule pieces are available to the first 400 eligible consumers that sign up. The first three eligible consumers will receive the custom, one-of-a-kind lounger featured in the capsule collection, handmade in Dapper Dan’s Harlem atelier.
As part of the brand’s “Made for Football Watching” gear program, fans will also have the opportunity to obtain points to enter for the chance to win the full capsule collection from September 12 – 18 and September 26 – October 2.