Phillips unveiled its latest venture: Dropshop. This revolutionary digital platform is not just another online marketplace; it’s a dynamic space where limited-edition releases of primary market art and objects come to life in partnership with the very creators who shape contemporary culture. Dropshop signals a seismic shift in the art auction landscape, establishing a direct connection between working artists and collectors like never before.
Traditionally, the art market has been divided into primary and secondary markets, often characterized by distinct dynamics and relationships. But Dropshop seeks to challenge this status quo by bridging the gap between these two realms. As the first and only platform of its kind in the international auction sphere, Dropshop pioneers a collaborative approach that disrupts conventions and fosters a fresh perspective on collecting.
At the heart of Dropshop’s ethos lies a commitment to creative partnerships. From inception to creation, curation, and promotion, Phillips collaborates closely with artists, collaborators, and brands to deliver unique offerings that resonate with today’s discerning collectors. This holistic approach ensures that every release is not just an acquisition, but an experience imbued with artistic vision and innovation.
Accessible through the “buy now” ecommerce model on Phillips’ website, Dropshop unveils a curated selection of art and objects, available for a limited time. The exclusivity of these offerings reflects the essence of Dropshop: once they’re gone, they’re gone. This urgency adds an element of excitement and anticipation to the collecting journey, transforming the act of acquisition into a dynamic and time-sensitive experience.
Phillips’ reputation as a global powerhouse in the 20th Century and Contemporary art, design, and luxury items spheres makes Dropshop a natural evolution. By facilitating direct engagement between artists and collectors, the platform is set to redefine the very nature of collecting, fostering a real-time connection that transcends geographical boundaries.
One of the most compelling features of Dropshop is its commitment to supporting artists in both primary and secondary markets. A groundbreaking initiative, artists whose works are purchased through Dropshop and subsequently resold in Phillips auctions or exhibitions will earn a resale royalty commission. This pioneering approach recognizes the intrinsic value of an artist’s ongoing contribution to the art world and empowers them to participate in the long-term success of their creations.
The inaugural Dropshop launch, scheduled for Sunday, August 20th, is a testament to the platform’s innovation and commitment to contemporary artists. Australian hyperrealist Cj Hendry takes center stage with her ‘Crown’ series, a mesmerizing exploration of self-representation, inclusivity, and market democratization. Each of the one hundred bronze crowns, resembling inflatables, carries a unique narrative. Complementing these sculptures is a captivating large-scale drawing, adding an extra layer of depth to the collection.
Hendry’s collaboration with Phillips doesn’t stop there. The launch event, set for August 19th at Phillips HQ, promises an immersive experience like no other. A “Golden Ticket” treasure hunt, akin to the whimsy of Willy Wonka, will enthrall participants. The quest to find 100 inflatable crowns marked “AIR” among thousands of “SPARE” crowns promises a delightful journey with a chance to win a signed and numbered bronze crown.
For those unable to attend the physical event, Dropshop’s online release on August 20th is a digital feast for the senses. With offerings ranging from potentially 0 to 100 crowns, alongside a striking 62 x 62 inches drawing titled “AIR,” the virtual storefront presents an opportunity for global collectors to engage with art in a unique and personalized way.
What sets Dropshop apart is its diverse pricing strategy, spanning a range from $5 to $5,000,000. The element of surprise, with prices revealed at the moment of release, adds an extra layer of intrigue, catering to both seasoned collectors and budding enthusiasts.
Cj Hendry’s dedication to sustainability is a hallmark of Dropshop’s commitment to responsible creativity. Her innovative approach of reusing leftover plastic crowns for an upcoming exhibition demonstrates how art and environmental consciousness can harmoniously coexist. This visionary mindset underscores the very essence of Dropshop: a space where innovation, artistry, and sustainability converge to redefine the art of collecting.
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