To celebrate the brand’s 50th anniversary, Porsche Design partnered with Sotheby’s auction house to auction off two extraordinary design icons: an exceptionally restored Porsche 911 S 2.4 Targa, dating from 1972, and a unique timepiece based on the legendary Porsche Design Chronograph I. At the end of the year, Sotheby’s will present these exclusive anniversary design icons to chronograph connoisseurs and car enthusiasts around the world as highlights in their bi-annual multi-category Luxury Week series in New York. The successful bidder will receive an exclusive box containing not only the unique timepiece but also the key to the Porsche 911 S 2.4 Targa.
The Chronograph 1 – 911 S 2.4 Targa was developed for the auction at Sotheby’s on the basis of the Chronograph 1 – 1972 Limited Edition. The design of the winding rotor on the back of the case corresponds to the historic Fuchsfelge® wheel of the Porsche 911 S 2.4 Targa from 1972. It translates the movement of the wearer’s wrist into energy to drive the mechanical chronograph caliber in a rotation-optimized manner.
Chronograph I was designed by Professor Ferdinand Alexander Porsche, the founder of Porsche Design and designer of the legendary Porsche Targa 911, in 1972. Considered to be the world’s first all-black wristwatch, it had a matte black dial, a red stopwatch second hand, luminescent hour indices and a high-quality anti-glare crystal. Each and every detail was designed to ensure optimum readability.
Limited to 500 pieces, Chronograph 1 – 1972 Limited Edition preserved the original design right down to the smallest detail. For example, the dial, crown, wristband, and case back bear the historic Porsche Design logo. The watch used titanium and features a new movement and water resistant case. It is fitted with the WERK 01.140 caliber, a high-performance, modern Porsche Design automatic movement with COSC certification, technically adapted to be “state-of-the-art.”
The exclusive anniversary sports car The 1972 Porsche 911 S 2.4 Targa and timepiece, with an estimated value of $275,000 USD – $325,000 USD, will be sold as part of Sotheby’s Luxury Week New York and presented for the first time outside of Europe to all classic car enthusiasts and timepiece collectors at Monterey Car Week 2022.
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