Seventy years ago, the Carrera Panamericana witnessed the thrilling participation of two customer teams, each equipped with a Porsche 550 Coupé. Fast forward to 60 years ago, and Jack Heuer introduced a chronograph wristwatch tailored for racing drivers – the TAG Heuer Carrera Chronograph. In a remarkable tribute to these milestones, Porsche and TAG Heuer have joined forces to create a special Sonderwunsch project, unveiling two exceptional 718 Cayman GT4 RS sports cars at the Rennsport Reunion 7 in California.
The ‘TAG Heuer x Porsche – Legends of Panamericana’ Sonderwunsch project draws inspiration from the iconic 550 Coupé that raced in the Carrera Panamericana in 1953. The sports cars, constructed at the Porsche Sonderwunsch workshop in Stuttgart-Zuffenhausen, pay homage to the legacy of the Carrera Panamericana race, featuring racing numbers 152 and 154, reminiscent of the historic event.
Painted in Le Mans Silver Metallic, the exterior of the cars reflects the spirit of the first 24 Hours of Le Mans winner in 1951. The TAG Heuer logo is prominently displayed on the bonnet and rear wing, while a Pegasus motif harks back to the sponsorship era of the 550 Spyder. The interior boasts Guards Red leather seats with tricolored cross-stitching representing the Mexican flag and the TAG Heuer logo.
The unique features of the Sonderwunsch models extend to the inclusion of a TAG Heuer stopwatch module in the center console. This pays homage to TAG Heuer’s rich history of crafting dashboard-mounted timing devices, with a nod to the original Heuer Rally Master. The stopwatch module echoes the design of the 1960s competition cars, showcasing the evolution of timekeeping in the world of motorsports.
The Sonderwunsch car, adorned with the racing number 154, made its grand debut last weekend at Rennsport Reunion 7, where it took center stage in the exclusive ‘TAG Heuer Heritage Experience’ exhibition. Notably, the event was graced by the presence of Patrick Dempsey, renowned racing driver, US actor, and esteemed brand ambassador for both TAG Heuer and Porsche. Dempsey’s involvement extends beyond mere attendance; come mid-October, he will commandeer this cutting-edge sports car through the challenging first and second stages of the prestigious Carrera Panamericana. A thrilling spectacle that adds a dynamic dimension to the celebration of racing heritage.
Alongside the spotlight on car 154, its counterpart, bearing the racing number 152, was also unveiled during the same event. This 718 Cayman GT4 RS, though subtly distinct from its counterpart, shares the limelight and holds a unique promise – it is slated for auction in early 2024, with all proceeds directed toward a noble cause.
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