Porsche Design introduces Hollywood actor, director, motor sport enthusiast and the passionate Porsche race car driver Patrick Dempsey as the face of Porsche Design Eyewear. The star and the exclusive lifestyle brand share the same initials – PD- and also share the same passion for precision and perfection. Dempsey is an avid Porsche driver, co-owns a Porsche customer racing team and has a long-standing relationship with the Porsche brand.
Porsche has always held a special place in my life. Whether as a race car driver or co-owner of a racing team, the brand radiates a special passion for me and the feeling to strive for top performance, which I always felt connected to. I am very happy to be part of the lifestyle world of Porsche Design outside of motor sport and to represent Porsche Design Eyewear as a brand ambassador in 2021. – Patrick Dempsey
The actor front 2021 Porsche Design Eyewear campaign that spotlights four models of the brand’s new timeless and innovative sunglasses and prescription glasses.
We are proud to partner with Patrick Dempsey, who is not only a world-renowned movie and television star but someone who was born with a passion for motor sport. This is a perfect combination and it makes him the ideal ambassador for Porsche Design. His authenticity and international fame will help us to further increase visibility for our Eyewear category worldwide and have a positive effect on overall brand awareness. – Jan Becker, CEO Porsche Design Group
The new Porsche Design P’8688 A Liquid Titanium glasses with VISION DRIVE™ lens technology – the ideal pair of sunglasses when hitting the road. The sunglasses, as seen on the actor in the first campaign visuals, feature a high-performance polarization filter, UV400 protection and a contrast-enhancer that absorbs blue light components better than conventional lenses. The frame is made of 100 percent ultra-light titanium. The P’8688 A with VISION DRIVE™ Polarized XTR lenses are now available in Porsche Design Stores, at selected opticians and specialist eyewear stores, as well as online at www.porsche-design.com and retail for $635.