Porsche Design revealed a new fragrance from its Pure series. Porsche Design Pure 22 embodies a new facet of the modern man: pure, metropolitan, and open-minded.
Porsche Design Pure 22 opens with a sparkly, fresh, and spicy combination of cardamom, pepper and tangerine. The magic of the blue hour is reflected in the heart note through an aromatic accord of the hybrid lavender lavandin and cypriol and receives an exciting breadth through marine notes. The woody-balsamic signature of patchouli, cedar wood, and cistus in the base adds an elegant and sensual component that carries the fragrance through the night.
Working with Porsche Design, I wanted to develop a fragrance that could tell a story about self-empowerment and refinement. In this fragrance, I captured the blue bour of the day, the moment when everything seems to settle after a long day at work. An exciting challenge, because: how does blue smell? How does the blue hour smell? The olfactory answer: Porsche Design Pure 22. Fresh and sensual, this creation combines woody notes and fruity facets to create a captivating effect with blue hues. – Maïa Lernout, a Fine Fragrance Perfumer
The scent comes in a futuristic flacon that represents the DNA of Porsche Design. The diffused, deep blue color is inspired by the fragrance’s vision of the blue hour. The Porsche Design flacon also focuses on the technical elements that combine functionality and design: a spray head that is hidden in an innovative mechanism. The back looks like a classic, removable cap, whilst the front shows a brushed aluminum plate. When pressing the spray head, it slides vertically into the glass cut-out and the small nozzle releases the fragrance. A special clip fixates the spray mechanism and secures the Eau de Parfum from spilling when on the go or traveling.
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