The subsidiary of the luxury automaker Porsche, Porsche Design celebrates its 50th anniversary with special watches, eyewear and other lifestyle products including the new eau de toilette Porsche Design Pure 50Y Limited Edition. Premium ingredients were used to create this timeless and elegant scent for the modern man.
In 1963, Professor Ferdinand Alexander Porsche created the Porsche 911. Following his vision to take the principles of Porsche beyond the automotive world, he established the exclusive lifestyle brand Porsche Design in 1972. Every product boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design. The men’s fragrance Pure 50Y Limited Edition brings the philosophy and values of the brand to life. The fragrance is limited to only 1,972 pieces, a reflection of the year in which Porsche Design was born. Both, the bottle and elegant gift box are numbered accordingly.
The shape of the flacon is inspired by Porsche Design’s DNA and features clear lines and precise curves. It is made of impressive, black glass, while the striking and specially designed Porsche Design 50th anniversary logo in silver underlines the exclusivity of this limited edition. The innovative spray head is crafted using metalized plastic and a vertical brushed aluminum plate with a black Porsche Design logo and the fragrance’s name, Pure, on it. When pushing the spray head, the aluminum plate slides down the flacon as if on rails. A clip holds the spray mechanism in place when on the go.
Porsche Design Pure is an elegant aromatic creation within the fragrance family ‘Fougère’. Created by the perfumer Nicolas Beaulieu, it draws inspiration from masculine purism and the high quality of Porsche Design products. The fragrance opens with notes of Ozone Accords in combination with Grapefruit and Pink Pepper. Cashmeran, Lavandin and Clary Sage develop in the mineral translucent heart. The base notes of Mineral Amber, Vetiver and Patchouli contrast the fragrance in a captivating way leaving a classic masculine aura.
Porsche Design Pure 50Y Limited Edition will be available as of June 2022 in selected Porsche Design Stores and online at www.porsche-design.com
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