For six decades, the Porsche 911 has reigned as a symbol of breathtaking design and engineering excellence. Conceived by the visionary Ferdinand Alexander Porsche and his dedicated team, this sports car, originally dubbed the 901, quickly captivated the hearts of automobile enthusiasts worldwide. Over the years, the icon has undergone a remarkable evolution. From its inception in 1963 to the present day, it has seen eight generations come to life, reaffirming the principle that stagnation has no place in the world of sports car manufacturing. As Porsche proudly commemorates the 60th anniversary, it does so with a fitting tribute – the introduction of a limited special edition sports car, the new 911 S/T. Yet, the celebration doesn’t end there. The Porsche Lifestyle Group has partnered with global sports powerhouse Puma to unveil two exclusive sneaker editions. This collaboration echoes the enduring legacy of the Porsche 911, with the launch and exclusive pre-sale set to transpire on September 5th at the Porsche pop-up store during the IAA Mobility event in Munich.
These commemorative sneaker models serve as a tangible connection to the illustrious history of the iconic Porsche 911. The “Retro Sneaker” is an homage to the past, channeling the spirit of the Porsche 911 S 2.5 from 1972. This model marked a pioneering step with its S and T components, even before officially adopting the “S/T” moniker. The sneaker’s Light Blue hue pays homage to the car’s exterior color, while the number 56 on the heel mirrors the racing world’s tradition of numbering. Meticulously crafted suede overlays contrasted with smooth leather underlays and tongue create a tactile harmony, while the bold red stitching adds a dash of retro flair. With only 1,972 pairs available – a nod to the vehicle’s birth year – each pair boasts an individual number, engraved on a discreet leather tab adorning the shoe’s side. The Porsche lettering on top ensures an unmistakable touch. The tongue proudly showcases the “grill badge” of the Porsche 911 S/T – a circular emblem from the car’s radiator grille – etched as a woven label. The badge, rendered in black and white, also graces the brown leather hang tag.
The “Heritage Sneaker” embodies a modern, sporty essence, inspired by the contemporary Porsche 911 S/T. This vehicle seamlessly blends the S model’s enduring endurance with the T model’s simplicity, featuring a manual transmission and a high-revving engine. The sneaker’s sleek gray leather exterior mirrors the car’s finish, while the interior’s rich cognac-brown tone is reflected in the shoe lining. The number 63 on the heel pays homage to the birth year of the Porsche 911, encapsulating the spirit of its origins. Limited to just 1,963 pairs, a testament to its inaugural year, each sneaker is an individual masterpiece, marked by a unique serial number discreetly placed on the underside of the tongue – an ode to the vehicle’s seats. The “grill badge,” now infused with color, adorns the front of the smooth leather tongue, reflecting the car’s vibrant legacy. The badge also graces the leather hang tag, a luxurious detail crafted from the shoe’s outer leather.
Delving deeper into the intricacies of these sneakers, a hidden highlight awaits at the tip of the laces. The left shoe dons a red lace, while the right boasts a black one, each pair arriving with an additional set of laces in both colors. Subtly embedded within the heel area of the left sock liner, the corresponding start number – 56 or 63 – is unveiled, and on the right sock liner, the black and white or colored grill badge finds its pride of place. The packaging mirrors the sneaker’s essence, with shoe bags and boxes adorned in the corresponding shoe color, and embellished with the respective grill badge and start number.
As the 60th-anniversary celebration unfurls, enthusiasts and connoisseurs alike can secure their own piece of this legacy. Starting September 6th, the sneakers will be available for order on shop.porsche.com, as well as at the Porsche Museum store in Stuttgart-Zuffenhausen, and the Porsche factory stores in Zuffenhausen and Weissach. For those across the pond, puma.com will open its virtual doors on September 14th for North American customers and on September 24th for European aficionados.
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