During Art Basel in Miami, Porsche unveiled its first NFT collection. The Hamburg-based designer and 3D artist Patrick Vogel designed a 7,500-piece NFT collection based on the classic Porsche 911. Buyers can influence the design of their individual NFTs in a collaborative journey lasting several months. They can selects one of three core themes of the Porsche brand and integrate them onto the artwork according to their preferences. The Performance, Heritage and Lifestyle routes will influence the appearance and character of the digital collectibles. Owners then have access to their individual collector’s items, with each being created by the Unreal Engine 5. In January 2023, a total of 7,500 unique digital collector’s items will be available for purchase. As usual in the Web3 scene, it is possible to register in advance on an Allowlist. Purchase of the NFTs is limited to three per person.
Besides unveiling its first NFT collection, the sports car manufacturer is working “to integrate the potential of blockchain technology into existing and future processes and solutions. The collaboration runs across multiple disciplines, and it is proceeding with the support of subsidiaries such as Porsche Digital and MHP, plus strategic business partners such as UP.Labs and nft now. Distribution is carried out by road2dreams GmbH, a new company founded by our partner Fanzone.”
Porsche surprised visitors of Art Basel in Miami with an impressive physical art experience. The real-life installation by digital artist Chris Labrooy on the beach of the Pérez Art Museum Miami marks the first time that Porsche’s ‘The Art of Dreams’ initiative is presented in America. Titled ‘Dream Big.’, the installation pays homage to childhood dreams and invites viewers to ponder questions such as: Are we following our dreams? Where will our dreams lead us?
Labrooy’s installation features a white Porsche 911. The sports car is the connecting element between the digital collectibles and the physical world.
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