Italian luxury auto brand Maserati teamed up with Mattel, Inc.’s Barbie to present a bespoke Barbie Maserati Grecale Trofeo SUV. Inspired by the Barbiecore phenomenon, the ultra-limited edition Maserati Grecale, the Italian House’s newest SUV, is designed to transform everyday driving experiences into something outstanding.
The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only be available in two custom units globally: one unveiled as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer’s holiday launch soirée in Los Angeles. For this U.S. exclusive, bespoke edition a part of the sales price will benefit the Barbie Dream Gap Project – the Barbie brand’s ongoing global initiative that joins forces with charities to help provide equal opportunities and remove barriers for girls.
Barbie’s Maserati Grecale is designed under Trident’s Fuoriserie customization program, which allows car enthusiasts to express their creativity in the designing of their ultimate Italian luxury car. This bold Fuoriserie Maserati Grecale is a Trofeo version which is fitted with powerful 530-hp V6 Nettuno engine. An expression of her iconic pink color covers nearly every inch of the car with fine acid-yellow lines, inspired by the Trident’s racing heritage.
The SUV’s exteriors are topped with an iridescent topcoat that reveals an incredible rainbow effect on a sunny day. Its sleek black interior features full-leather seats, dashboards, carpets, and doors as well as branded headrests with the unique “B” badge.
Through March 31, 2023, with the purchase of the Barbie Maserati Grecale Trofeo SUV, Mattel will donate ten percent of the sales price to the Barbie Dream Gap Project page on GoFundMe.org. No portion of the sale is tax deductible. Fantasy Gift is available for purchase to residents in the lower 48 U.S. states.
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