This year, Lotus celebrates its illustrious 75-year heritage. To mark this milestone, the British luxury automaker has embarked on an exciting journey of collaboration with Onoto, a distinguished British luxury fountain pen brand renowned for its dedication to craftsmanship and innovation.
The partnership between Lotus and Onoto is more than just a collaboration; it’s a fusion of two worlds, two legacies, and two unwavering commitments to British craftsmanship. Lotus, with its 75 years of trailblazing automotive history, and Onoto, a symbol of excellence in British pen manufacturing since 1905, have come together to craft an iconic limited-edition pen that pays homage to the heritage of Lotus Cars.
At the heart of this exclusive collaboration is the Lotus x Onoto limited-edition fountain pen, a writing instrument that exudes opulence and history. Priced at €3,785, this pen is a testament to the shared values of both brands, combining traditional techniques with modern materials and innovative technologies.
What sets this pen apart from the rest? The answer lies in the very essence of Lotus Cars: aluminum. From the very first Lotus MK1 in 1948 to the latest models, aluminum has been the principal material of choice for Lotus. In a stroke of brilliance, the Lotus x Onoto pen is crafted from premium quality recycled aluminum sourced from historic Lotus Formula One cars. This aluminum, infused with the racing spirit of Lotus, comes from significant car designs spanning the 75-year history of the company, including the iconic Type 72 Formula One car.
As you hold this exquisite pen, you’ll notice the subtle yet powerful nod to Lotus founder Anthony Colin Bruce Chapman (CBE), affectionately known as Colin Chapman. His personal monogram, “ACBC,” is showcased on the finial of the pen, elevating its elegance and tying it firmly to the Lotus legacy. It’s a symbol of the remarkable history that both Lotus and Onoto represent, a history now etched in aluminum and ink.
Onoto’s commitment to excellence in pen manufacturing and artistry is legendary, with luminaries like Winston Churchill, Florence Nightingale, and Japanese writer Natsume Soseki among its esteemed clientele. Each Onoto pen is a work of art, handcrafted by a small team of highly skilled jewellers and pen-masters. The Lotus x Onoto collaboration brings this level of craftsmanship into the automotive world, creating a writing tool that is not only functional but also a piece of history and art.
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