Global sports brand PUMA and a wellness and lifestyle brand and company founded by actress Gwyneth Paltrow goop have collaborated on a limited-edition collection of studio apparel and footwear.
Inspired by goop’s signature details and PUMA’s rich heritage in sport fashion, the exclusive collection includes ten pieces and is characterized by the use of elevated fabric, feminine cutlines, soft pleating, and clean zip storage. Plus, there are accompanying workout accessories, including a yoga mat and stainless-steel water bottle.
This premium activewear line features luxury materials and signature silhouettes with a PUMA x goop update and a sleek aesthetic. The collection is made with performance fabrics, including highly functional dryCELL materials that draw moisture away from skin to help keep you dry and comfortable and silky-soft ellaVATE fabric – a quick-drying, four-way-stretch material that’s cool to the touch.
The limited-edition collection includes Track Jacket ($120), Tank ($60), Track Pants ($100), Sports Bra ($65), High-Waisted Full Tights ($110), Windbreaker Jumpsuit ($180), Bodysuit ($150), Forever XT goop Sneakers ($120), Water Bottle ($25), Yoga Mat ($50).
Launched in September 2008, goop started as a weekly e-mail newsletter that offered new age advice, such as “police your thoughts” and “eliminate white foods”, and the slogan “Nourish the Inner Aspect.” A website joined, and then the company expanded into e-commerce, collaborating with fashion brands, launching pop-up shops, holding a “wellness summit,” launching a print magazine, a podcast, and a docuseries for Netflix.