PUMA and KOCHÉ revealed a collection that celebrates women and stands at the intersection of fashion and fitness. The Paris-based label was established by Central Saint Martins graduate Christelle Kocher in 2015. It has its unique DNA which is based on traditional French know-how and craft. KOCHÉ’s distinctly modern take on fashion fosters gender, body shape, social and geographical diversity.
Christelle Kocher uses her couture knowledge to create an activewear-oriented collection together with PUMA.
I am a fashion designer, but I am also a physically active woman. I started doing team sports at 8, competing in handball quite seriously until I was 18. Ever since, barely a day passes without me doing some form of physical exercise. I run, box and do yoga. So working with PUMA on this project gave me a unique, challenging opportunity to bring together my fashion expertise and the kind of technical elements necessary to good performance wear.
The collection’s design draws inspiration from timeless elements of feminine fashion. Spanning 15 different styles, it focuses on body-shaping silhouettes made in recycled performance fabrics including polyester and polyamide, as well as organic cotton. A neo-futuristic palette combines chic shades of black, burgundy, royal blue and cream with color-shifting reflective treatments.
Elevated sports basics received refined construction and details: pants and windbreaker jackets feature crisscrossed lacing elements. Tops mimic corsets through strategically placed stitching. Leggings are decorated with an embossed lace-inspired motif. The range of accessories include a spacious draped gym bag, a running waist bag and two different, classic-cut running shoes.
With the PUMA family, we designed these clothes both to help improve performance in exercise and to use as elevated basics mixed with ready-to-wear pieces. Ultimately, though, the collection’s goal is to support women in reclaiming their rightful place in the sports space, and to help motivate them stay active at a time when women are standing out as the movers and shakers in the active industries worldwide. – Christelle Kocher
The PUMA x KOCHÉ collection is available at PUMA.com, KOCHE.com, PUMA stores, and selected retailers worldwide.
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