PUMA and Palomo Spain – a Spanish menswear brand founded by Alejandro Gómez Palomo – revealed a 1970s football-inspired collection that explores the glamorous lives players live off the field. The range combines the flamboyant and extravagant approach of that decade’s fashion to Palomo’s signature couture-infused, romantic, gender-neutral designs. The PUMA x Palomo Spain is also gender-neutral.
The collection includes 15 styles and is characterized by precise lines and timeless, comforting colors ranging from beige, white and pale blue to navy blue, burgundy and vivid yellow. It is rich in classic team sports references. Highlights include a bell bottom T7 tracksuit in cotton and polyester, complete with piping embroidered with the sinuous PUMA x Palomo Spain logo. A football-inspired half-zipped polo blends embroidery and jacquard, T7 nylon shorts match with classic tees and terry tank tops, and a nylon coat and printed long sleeve jersey top complete the ready-to-wear offering.
My goal with this collaboration was to bring our over-the-top vibes over to PUMA, while stepping out of my comfort zone by designing sports clothes. That’s what led me to subtly reference Johan Cruyff, the ultimate 70’s football icon who is also the perfect embodiment of the Palomo Spain aesthetic in sport. It was wonderful to partner with a company that has the means and engineering necessary to work on things in a way I can’t in my studio and my atelier, as that allowed us to approach the collection in a much more technical way than usual. – Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain
Footwear includes the retro-inspired Weekend sneaker as well as the Nitefox loafer, featuring a bold, trail-inspired outsole. A laced boot version of Nitefox is also available. Accessories range comprises the bicolor Grip bag, the burgundy Crossbody clutch, an embroidered cap and a printed satin scarf, a Palomo Spain collection fixture.
Palomo Spain’s take on fashion is always warm and welcoming, whether through his choice of colours, materials or references. The brand’s happy ethos immediately spoke to us, and its sense of rebelliousness, defiance of stereotypes and celebration of self expression is also what PUMA stands for. – Heiko Desens, Global Creative Director for PUMA
The PUMA x Palomo Spain collection will be available on PUMA.com, select PUMA Stores, palomospain.com, and selected retailers worldwide.
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