Rémy Martin and Usher have joined forces in an exciting collaboration to launch their new global campaign, titled “Life is a Melody.” The campaign is set to make waves in the worlds of music and spirits, inviting enthusiasts from both realms to embark on a harmonious journey where the rich notes of Rémy Martin and the melodious experiences of life come together in perfect harmony.
At the heart of the campaign lies the idea that a beautiful melody is crafted through the harmonious fusion of ideas, influences, encounters, and experiences. The visual elements and movements in “Life is a Melody” draw inspiration from everyday elements reminiscent of music notes, capturing the essence of this concept. To tease fans and build excitement for his highly-anticipated album, the Grammy award-winning global superstar takes center stage in the creative, sitting at the piano and surrounded by Rémy Martin 1738 Accord Royal and XO bottles. This preview of a new song, “Comin’ Home,” showcases the deep connection between Rémy Martin, Usher, and the world of music.
Usher, a Grammy award-winning artist, shares his enthusiasm for the collaboration, stating, “As an artist, I’ve always drawn creative inspiration from different facets of life that are expressed through my music. I’m incredibly excited to continue my partnership with Rémy Martin, representing their exceptional cognac expressions of 1738 Accord Royal and now, for the first time, Rémy Martin XO. This campaign captures the breadth and endless possibilities of beautiful composition and marvelous melody.”
The campaign brings together an array of exceptional creative talents, including Director Fleur Fortune, Chief Strategist Partner Aakomon Jones, and Choreographer Cathy Ematchoua. With their expertise, these creatives contribute to the symphony of artistic expression, infusing the campaign with fresh energy and elevating the concept that every note, pour, and bottle transcends mere taste – it represents the culmination of history, place, and people coming together to create something truly remarkable.
To extend the campaign’s reach, Rémy Martin and Usher will embark on a nationwide tour across the United States, immersing themselves in Usher’s profound connection to skate culture. The “4 on the Floor” pop-up skate experiences will come to life in cities such as New York City, Los Angeles, Las Vegas, Chicago, and Atlanta. Each skating experience will be accompanied by an immersive Rémy Après Skate speakeasy, offering a remarkable cocktail experience. The spotlight will be on Rémy Martin 1738 Accord Royal and XO, featuring specialty cocktails like the UR Way, which showcases Rémy Martin 1738 Accord Royal in a fresh and refreshing manner, and a trio of Rémy XO Old Fashioned variations, each with a unique spicy, fruity, or bitter profile.
To visually showcase the campaign, Rémy Martin will unveil an extraordinary out-of-home (OOH) experience in New York and Chicago. Passersby will be captivated by a sensory feast of sights through projection mural mapping, transporting them into a world where music and cognac converge harmoniously. Music notes, the core of the campaign, take center stage in this OOH concept, captivating viewers with a visual experience that brings the harmony of music and cognac to vibrant life. The murals will be live in New York City from July 24 to August 20, 2023, and in Chicago from September 18 to October 22, 2023.
#LUXAPPROVED
Be the first to leave a review.
