Nearly 100 years since the Art Deco style made its mark on the New York City skyline via iconic skyscrapers such as the Empire State Building, Chrysler Building and Rockefeller Center, architects and designers are bridging the gap between the then and the now and bringing Gotham City-esque aura back into play. So what will this modern crop of towers look like? Leading the way is NoMad’s Rose Hill – the 45-story residential building by Rockefeller Group, the original developers of Rockefeller Center a century ago.
Designed inside and out by CetraRuddy – the acclaimed global architecture firm known for successfully blending modern design with crafted detail – the shared DNA with Rockefeller Center is apparent when you walk through the front door, as Rose Hill’s lobby transports you to a modernized Roaring 20s. Residents’ eyes will lock with a commissioned mural by New York & Paris-based Matthew Cole, a piece that brings nature and outdoor elements into the space, allowing some escapism from the city’s bustling streets, and derives its soothing color palette from the colors and cues that already exist in Rose Hill’s lobby.
The lobby’s intricate flooring set the stage for the entire mural’s composition as it closely mirrors the color of the artwork’s sky.
The lobby bar dubbed “The Blue Room” encompasses a hotel-like private lounge and eight-foot-high marble fireplace clad with a bronze finished ornamental screen, as well as a Strand Books curated library and beautifully landscaped garden courtyard.
In addition to these spaces, a new model residence was unveiled as well.
A vast selection of amenities at Rose Hill are designed to enrich a social and active lifestyle and include a comprehensive health and wellness club with multiple unique and one-of-a-kind sponsorship partners including FHITTING ROOM, Squash RX and Strictly Cycling Collective; a 37th-floor private residents’ club.