Rihanna, the iconic singer, and fashion mogul, has once again taken the fashion world by storm with the highly anticipated return of her legendary Creeper. This time, she introduces the Creeper Phatty – a reinvention that is bigger, bolder, and phatter than ever. Designed and named by Rihanna herself, this latest addition to the FENTY x PUMA collaboration is set to make a significant impact with its oversized design, stacked gum sole, and vibrant color palette.
The Creeper Phatty is a symbol of confidence, style, and a cultural statement. Rihanna’s vision for this bold release was to bring back the classic Creeper in a way that resonates with today’s trends and attitudes. The original Creeper, launched in September 2015, was a platformed version of PUMA’s iconic Suede sneaker. It quickly became a phenomenon, earning the title of Shoe of the Year by Footwear News in 2016. The Creeper not only transformed sneaker culture but also played a crucial role in elevating PUMA’s brand impact over the past decade.
The Creeper Phatty is a luxurious blend of style and comfort, wrapped in suede with a padded and debossed formstrip. Featuring a debossed Fenty logo on the tongue, laces adorned with gold aglets, and a distinctive stacked gum sole, this shoe exudes a bold and confident aesthetic. The drop offers three striking colorways to cater to all ages and genders: the iconic black and white, extra-bright blue and green, and the unique lavender and cherry red combination.
As the Creative Director of FENTY x PUMA, Rihanna takes the spotlight in the campaign for the Creeper Phatty. Shot by the talented Philippa Price, who has previously worked with both Rihanna and PUMA, the campaign explores the juxtaposition between a “creep” and a “phatty” attitude. It brilliantly highlights the oversized and bright elements of the shoe, capturing the essence of Rihanna’s vision for the iconic Creeper.
Maria Valdes, Chief Product Officer at PUMA, expresses the brand’s excitement for the return of the Creeper, stating, “The original Creeper changed the game for us.” The universal appeal of this silhouette led to overwhelming consumer excitement for its return. With the Creeper Phatty, PUMA not only builds upon the beloved original but also extends its offering to the entire family, making it a true family affair.
Fashion enthusiasts and sneakerheads alike can mark their calendars for the global release of the FENTY x PUMA Creeper Phatty on November 30, 2023, at 10 am EST. The highly anticipated drop will be available worldwide on puma.com and through global retailers, including Foot Locker.
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