Rolls-Royce has presented a short film showcasing its new and highly contemporary visual identity. The bespoke showroom aesthetic was launched at the marque’s flagship, Rolls-Royce Motor Cars London, then Rolls-Royce Motor Cars Shanghai Puxi before being implemented across the brand’s network of 131 showrooms in 40 countries worldwide.
To demonstrate the new visual identity, Rolls-Royce’s film takes viewers on a tour of Rolls-Royce Motor Cars London, Berkeley Street, W1, situated in the new heart of Mayfair. Every Rolls-Royce Motor Cars’ showroom will offer clients a relaxed, comfortable, and highly modern environment reminiscent of a galleria-style shopping experience.
The opening of our new flagship luxury maison in London and boutique in Shanghai marks the start of a worldwide programme to introduce our new visual identity across our global dealer network. We have created a highly contemporary environment that reflects our status as a true luxury house, in which patrons can discuss any aspect of their commission in comfort and privacy. We are delighted to share our vision through this new video, which presents the atmosphere and ambiance of our homes worldwide. – Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Passing beyond the Pantheon grille entrance, clients can explore extraordinary objets d’art within each ‘cabinet of curiosity’ and experience authentic Rolls-Royce materials, which are utilized to appoint the seating in the speakeasy-style bar and lounge areas. Individual display areas also combine physical motor cars with dramatic screens, immersing the marque’s patrons in the unique personality of each product within the brand’s portfolio.
The new visual identity is a key component in a long-term program that has seen Rolls-Royce strengthen its status as a genuine House of Luxury.