At a private gala ceremony in Dubai, UAE, Rolls-Royce Motor Cars unveiled its unique Bespoke series Phantom ‘The Six Elements’. Created by Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi, the project includes six Rolls-Royce Phantom Extended Series II motor cars that are decorated with specially-commissioned artwork, hand-painted by British artist Sacha Jafri.
Inspired by one of the five traditional elements: Earth, Water, Fire, Wind and Air, Sacha Jafri’s works of art are showcased in the Gallery, the unique glass-enclosed space running the length of Phantom’s fascia. The sixth, Humanity, references the artist’s best-known work, ‘The Journey of Humanity’, which holds the official Guinness World Record for the largest painting ever produced on canvas. The cars also feature Jafri’s personalized Heart-motif in the hand-painted Coachline, and a unique Six-Elements engraved base for each car’s Spirit of Ecstasy mascot.
Through my work I aim to combine the power of art with a stripped-back essence of expression, love, empathy, and intention, to inspire a more conscious and intention-filled humanity, striving for a reconnected world; reunited by the common goal of a more hopeful and sustainable future for our planet. – Sacha Jafri
Phantom ‘The Six Elements’’was designed, developed and hand-crafted by the Bespoke Collective at the Home of Rolls-Royce at Goodwood, in collaboration with the resident Bespoke designer in the Rolls-Royce Private Office in Dubai. The project has taken two years to complete.
For us as Bespoke designers, it’s a wonderful privilege to work with a world-renowned artist like Sacha Jafri. We saw this project as a unique opportunity for an exchange of ideas between the art world and our own specialisms in design, materials and craftsmanship; that sense of discovery and shared inspiration really shines out from these amazing cars. – Michelle Lusby, Bespoke Lead Designer based at the Rolls-Royce Private office in Dubai
Sacha Jafri, who often donates his works, or the proceeds from them, to charity, and César Habib, Regional Director, Rolls-Royce Motor Cars, Middle East & Africa, developed the idea of creating six individual cars which could become a means to donate funds for charities working in the fields of health, sustainability and education. Each car features its own unique NFT, which the owner may sell independently if they choose to do so. With every trade of the NFT, a royalty will be paid into a digital wallet, raising funds for future charitable donations. The owner can view the NFT using a bespoke Jafri Heart-motif QR code embedded within their motor car’s glove compartment.
It has been an absolute honour working with the Rolls-Royce team and their Bespoke Designers to create such a unique project. It’s a proud moment, to see my Heart-Logo along the coachline of each of the six cars in this stunning Rolls-Royce series, the first bespoke artist-created series for Rolls-Royce, with the ‘Spirit of Ecstasy’ uniquely featuring my depicted six elements around its base. However, I am most fulfilled by the immediate excitement and interest in this series, the elite group of owners and philanthropists now dedicated to our cause, and the creation of the ‘Rolls-Royce that keeps on giving’, forever raising money and awareness for the charitable concerns that are closest to my heart. – Sacha Jafri
At the unveiling, it was announced that the project has already substantially exceeded its initial $1 million target, with all six motor cars sold to customers in Dubai and the wider Middle East region.
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