The Swiss luxury watch brand TAG Heuer has named Ryan Gosling as a brand ambassador in a world-first for the star. In three short years, the actor and musician went from the smash-hit musical La La Land (which earned 14 Academy Award nominations and won a Gosling a Golden Globe) to iconic sci-fi revival Blade Runner 2049 (co-starring Harrison Ford) to prestige biopic First Man (in which Gosling played astronaut Neil Armstrong).
TAG Heuer has quietly and consistently been a classic and iconic pillar of excellence in its field for over a hundred and sixty years. Partnering with them was an easy decision and time, in general, is just something I think a lot about now. My kids are growing up fast so I keep an eye on the clock in a way I never used to. – Ryan Gosling
Ryan Gosling’s very first TAG Heuer ad campaign photoshoot created by the award-winning photographer Pari Dukovic, was inspired by the actor’s own desire to shoot a campaign unlike any other, and one that marks yet another bold departure for the star. The campaign introduces a new generation of TAG Heuer’s timeless sporty and elegant three-hand watch – the TAG Heuer Carrera Three Hands.
Inspired by the brand’s motor racing heritage, the new collection of 13 timepieces reimagines the TAG Heuer Carrera in four versions: the TAG Heuer Carrera Day Date 41 mm, the TAG Heuer Carrera Twin-Time Date 41 mm, The TAG Heuer Carrera Date 39 mm and the TAG Heuer Carrera Date 29 mm. For over 60 years the iconic watch has been designed for those pushing the limits in mind and spirit. Charismatic CEO Jack Heuer’s goal with the introduction of the Heuer Carrera chronograph in 1963 was to create a watch that was uncluttered and perfectly harmonious – ideal for drivers who needed to tell the time at a glance while under pressure.