Salvatore Ferragamo launches Tuscan Wildflowers – a collection of summer garments and accessories decorated with floral prints. Inspired by the immersive magic of the Tuscan countryside, the collection is garnished with the tranquil beauty of poppies, daisies and sunflowers. Furthermore, the new prints are interpreted by creators of various nationalities to form a travel diary made of exclusive illustrations, collages, photos, and animations.
The Ferragamo Studio Bag is reimagined in organic cotton with the Wildflowers print in a limited edition run for some world-famous resorts: Capri, Forte dei Marmi, Marbella, Cannes, Miami, Las Vegas, Hawaii and Rio de Janeiro. Available exclusively at the Ferragamo boutiques in these locations, the shoulder strap of this bag is personalized with the name of the destination.
For the digital Tuscan Wildflowers campaign, Ferragamo invited the painter and designer Lucas Beaufort (France), sculptor Diego Cabezas (Spain), illustrator and painter Marina Papi (Brazil), painter Boree Hur (South Korea), Art Media Studio, Firenze (Italy), a collective specializing in light installations, and illustrator Bijou Karman (USA).
The images from their work will form a travel diary that will be shared across the brand’s social media platforms and website. These illustrations, collages, photos, and animation used by the 6 visual creatives will celebrate the fashion house’s prints and their personal idea of travel.
The Tuscan Wildflowers pieces are available in Ferragamo boutiques and on ferragamo.com.