Salvatore Ferragamo Let’s Dance capsule shoe collection for women has been just revealed on social media, with a short film a and a series of photos. To celebrate the launch, the Italian luxury brand is inviting TikTok users and the Ferragamo community to join a dance challenge. From mid-June, anyone can follow the tutorials by three contemporary dancers Anita Lorusso, Naomi Weijand and Tania Dimbelolo, try out the different choreographies, film themselves, and post. The best videos will be shared on the brand’s TikTok and Instagram accounts.
Just like fashion, dance epitomizes freedom and acts as a universal language. Ferragamo’s new capsule collection of shoes combines lightness and comfort and has been crafted in a range of different designs and styles to bring joy and freedom of movement.
The collection was revealed in a short film, directed by American director Danielle Lessovitz, one of the most celebrated film directors at the 2019 Cannes Film Festival. The campaign depicts a symbolic dialogue between dance and the Ferragamo shoe collection.
The dancers Anita Lorusso, Naomi Weijand, and Tania Dimbelolo present a series of ensemble and solo performances and thereby get a point in which reality disappears and becomes an escape and freedom, before ultimately returning to an optimistic present.
The freedom to express oneself is at the core of the Let’s Dance collection. This collection of shoes for every look and for every moment of the day features beautiful colors ranging from Black to Sunshine Yellow and from Lipstick Red to Gold, Silver and Orange with dégradé effect, micro-rhinestone detail and glitter.
The Let’s Dance range includes: ballet flats with a metal buckle and logo; an ultra-soft, lightweight lace-up crafted from nappa leather with elastic inserts for extreme flexibility; a Gancini moccasin in the same style; a sandal with refracted high heel, inspired by a model from the archives, and upper in tiny geometrically woven strips of leather, also available with a lower heel with fine ankle strap; a pump with chunky heel and lasered upper; and finally, a soft boot in nappa with refracted block heel.
Salvatore Ferragamo Let’s Dance capsule will be available from mid-June in Ferragamo boutiques and online.