Salvatore Ferragamo adds a new experience – the opportunity to enter into the two hearts that Italian luxury brand holds dear: the product, fundamental in its craftsmanship and sophistication, and art, a key feature of the history of its founder. The Augmented Store 360, the virtual tour of Ferragamo boutiques, is an innovative, interactive experience compatible with augmented reality devices in which shoppers can behold the collection, moving from room to room within the store and discover the products and even order items from the online store.
From stores, the experience will also extend to Florence and the Ferragamo Museum. Thanks to 360° high-resolution images, videos and information panels, the sections of the Sustainable Thinking exhibition at Museo Salvatore Ferragamo in Florence, will be available round the clock for viewers visiting directly from their personal devices. The exhibition will be open until 16 January 2021.
Available in both Italian and English and accessible from all over the world, an exclusive tour will showcase an exhibition space decorated with works by artists and creatives and the sustainable materials of the specialized firms that have collaborated with Ferragamo for the show.
Starting from mid-July, visitors can book guided tours available on-demand, for a fully interactive experience in which a guide leads guests through the museum. Until the end of 2020, the virtual project will also involve a series of webinars and talks by curators, designers, and artists.