Samsung has revealed its new Galaxy Surfboard prototype which connects surfers to real-time messages and data
Samsung has presented a promotional video showcasing the board, as tested out by Brazilian surfer and 2014 ASP World Tour Champ Gabriel Medina. The pro surfer stays connected to his smartphone when he’s out putting in a training session on the waves, with the help of innovative Galaxy Surfboard. This smartphone-powered, connected surfboard is powered by a micro controller card.
Unlike other sports, in professional surfing, the athletes are away from the fans from their country almost the entire year. Even during practice, surfers spend hours out at sea, while their coaches are on the shore. These distances are obstacles to the athletes’ evolution and motivation. – Marcelo Reis, co-president of Leo Burnett Tailor Made
Samsung Galaxy Surfboard prototype is created by ad agency Leo Burnett Tailor Made for the brand and Gabriel Medina. A Galaxy S7 smartphone slides in a drawer on the side of the board and gets messages from Twitter posts with a predefined hashtag that are then displayed on a unidirectional screen with LED lights installed on the deck. Samsung Galaxy Surfboard also displays graphics with real-time information on the direction and intensity of the wind and the series of oncoming waves.
Samsung Galaxy Surfboard is custom made so it’s not commercially available yet.