PUMA and Balmain came together once again to create a second collection that centers around a special take on the historic Parisian house’s Balmain Court. Balmain Creative Director Olivier Rousteing has skillfully combined Parisian luxury heritage and American basketball excitement into a slam dunk.
Back in 2019, I worked closely with the PUMA team on a boxing-inspired Balmain x PUMA offering. Obviously, I loved creating that capsule – but for this second time around, I really wanted to set our focus on the thrills of basketball. Over here, we’re all big fans of le basket and French people are extremely dedicated to their favorite American teams. Plus, honestly, is there any group of athletes more fashionable than basketball players? So, I’ve long believed that a mix of Balmain’s modern Parisian luxury codes and b- ball emotion would make for the perfect combination—and I am very happy that PUMA has joined with me and my team to help prove that hypothesis.- Olivier Rousteing
For the limited-edition collaboration, PUMA’s basketball sneakers have been transformed with a golden Balmain tongue label, PUMA x Balmain heel webbing and a one-of-a-kind Balmain basketball shoe box. These special-edition Balmain Courts combine the finest Italian leathers with the latest groundbreaking performance materials like high- rebound ProFoam and high-abrasion rubber for multi-directional traction.
The capsule’s clothing designs include the court-ready Balmain warm-ups and uniforms, as well as Balmain x PUMA cap and tees. There’s also a special varsity jacket design riffing on the signature Balmain Teddy jackets often seen on the house’s runways during Paris Fashion Week. The highlight of this collection is the sleek, black-and-gold, Balmain-logoed basketball.
Professional basketball players Skylar Diggins-Smith and Kyle Kuzma front the campaign for the collab.
The limited-edition PUMA x Balmain Court will be available globally on PUMA.com, Balmain.com and at the PUMA NYC flagship store, beginning February 18th. The limited-edition PUMA x Balmain clothing designs will be available from February 18th on Balmain.com and at the Balmain flagships in Paris, Milan, Las Vegas, Los Angeles, New York City and Miami. It will also be carried at Harrods Men (London), Printemps Homme (Paris) and Saks (New York).
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