SERHANT. New Development has taken over sales and marketing efforts at TriBeCa building 19 Park Place. The firm has rebranded the tower to Iris TriBeCa, paying homage to its tall, slender quality and beauty. This is the 21st new development project for SERHANT. since the firm was founded just 18 months ago by top real estate broker and star of Bravo’s Million Dollar Listing New York Ryan Serhant.
This tower is architecturally stunning and we wanted to give it an identity that really brings its essence to life while also reinvigorating buyer interest. Iris TriBeCa pays homage to the tall, slender quality of the building while also alluding to its brightness and beauty. The unique, curved glass of the tower allows each home to have private outdoor space overlooking the city and we’re excited to have another exceptional product offering to present to our clients. – Jennifer Alese, head of SERHANT. New Development
The 21-story Iris TriBeCa features 24 units and top-tier amenities including an outdoor landscaped terrace with water feature, residents’ lounge with screening area, fitness center, rooftop terrace, and a double-height lobby with a 19-foot waterfall and a 13-foot custom glass blown chandelier by Bel Vetro Studios.
Ranging from studios to three bedrooms, residences span a half-floor or are floor-through. They boast keyed elevator access, floor-to-ceiling glass curtain wall, frameless glass balconies, top-of-the-line appliances, and high-end details throughout. Argon gas-filled windows ensure sound insulation and UV ray blockage.
Iris TriBeCa was developed by ABN Realty and designed by Ismael Leyva Architects. Brian Chan and Andrew Klima, each licensed real estate salespersons at SERHANT., will manage sales on behalf of the firm. Prices start at $1.15 million.
SERHANT. New Development also manages sales and marketing for The Westly, Jolie at 77 Greenwich, Brooklyn Point, Quay Tower, and Huxley, among others, representing a total of over $10 billion in new development inventory, and recently completed 100% sellout of The Library in just under six months.
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