A real estate and media company SERHANT. founded by Ryan Serhant of Bravo’s Million Dollar Listing New York, takes over the marketing and sales at the 20-story building located at 251 West 91st Street on Manhattan’s Upper West Side. Called The Westly, the project was announced via Ryan Serhant’s Instagram. Jennifer Alese, who leads SERHANT. New Development, the dedicated division for the sales and marketing of new development projects, said the building’s rebranding draws inspiration from the Upper West Side neighborhood.
To develop the brand identity of The Westly, SERHANT. New Development worked together with ID Lab, the company’s in-house branding and design team. The building’s luxurious residences are the inspiration behind the design of all visual aspects of The Westly, including a new website and marketing collateral. The video of The Westly’s model residence was created by the firm’s in-house film and production studio named SERHANT. Studios.
The Westly is located between Central and Riverside Parks, in close proximity to such private schools as Dwight, Trinity, and Columbia Prep private schools and near higher education institutions Columbia and Fordham University.
Developed by Adam America Real Estate and Northlink Capital, the building includes two- to five-bedroom homes, with select homes offering private outdoor terraces. The residences range in size from approximately 1,252 to 3,524 square feet, with asking prices starting at approximately $2.625 million for a two-bedroom to $13.5 million for a five-bedroom home.
The abundant amenities at The Westly include a rare rooftop pool with recreational and lounge areas; 24-hour concierge with a grand double-height lobby and a stone-clad curved staircase; fitness center and yoga studio; lounge; children’s playroom; youth room for gaming; music room; bike room; live-in superintendent; and pet grooming station. Private storage units are available for purchase.
The Westly marks SERHANT. New Development’s fifteenth project. Currently, this division also manages sales for Brooklyn Point, Quay Tower, and Jolie on Greenwich, among others, representing a total of $6 billion in new development inventory.
The Westly is expected to be completed by the spring of 2022.
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