Napa Valley Vintners signs a partnership with Sotheby’s, marking the first time that the famous auction house has teamed up with a wine region to help connect wine consumers, collectors, and connoisseurs to its wines. During the three-year partnership, Sotheby’s will lead in-person and online auctions for the Napa Valley Vintners. Major initiatives in 2022 will include the Napa Valley Library Wine Auction taking place February 5, 2022; Premiere Napa Valley February 23-26, 2022; and Collective Napa Valley with several offerings throughout the year in 2022.
Sotheby’s will enhance opportunities for wine collectors to discover more of Napa Valley’s celebrated wines through interaction with the region’s renowned winemakers, many of whom hail from small, family-owned wineries that make up the majority of Napa Valley’s vintner community. In total, 95% of the wineries are family-owned, and production is limited, with 65% of Napa Valley’s wineries making less than 5,000 cases a year.
Napa Valley is America’s best wine region and a leader in the global wine industry. International interest in Napa Valley wines has strengthened year on year, and though only 4% of California’s grape harvest comes from Napa Valley, the region accounts for 30% of the value of all California wine. At Sotheby’s, global demand for the wines of the Napa Valley has been significantly growing by every measurement. The range (number) of different wines offered has increased by more than 250% since 2010 and by more than 65% in the last full year. By value, the sales have grown more than 500% since 2010 and by 25% in the last full year, with the majority of buyers from North America and Asia.
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