Deutsche Hospitality and the Porsche Design Group partnered to present an innovative hotel concept, the Steigenberger Porsche Design Hotels brand. The brand is slated to have at least 15 hotels in big cities across the world like London, Singapore, Dubai and Shanghai.
Steigenberger Porsche Design Hotels creates a brand which marries the design philosophy and values of the exclusive Porsche Design brand with the hospitality and service quality of a Steigenberger hotel. Our joint goal is to establish a new hotel product for a global target group which seeks uniqueness and which has the highest aspirations regarding quality. – Marcus Bernhardt, CEO of Steigenberger Hotels AG/Deutsche Hospitality
Guests staying at the new hotels will enjoy a unique experience created from the design philosophy and values of the exclusive Porsche Design lifestyle brand. This will be combined with the excellence and experience of Steigenberger. The hotels will offer at least 150 rooms, suites, and penthouses and will also have a remarkable restaurant and bar concept, exclusive Meet&Greet Cubes, and a health and beauty facility and gym extending over a minimum area of 1,000 square metres.
The Hotels will boast an unusual and exceptional spatial and lighting concept. Innovative rooms and suites will feature a singular design and interior which captures the spirit of the environment. Travellers in search of extraordinary experiences will be able to find Steigenberger Porsche Design Hotels at some of the world’s most breath-taking locations. – Dr. Jan Becker, CEO of Porsche Design Group
The development of the hotels allows Porsche Design to transfer its brand philosophy to exterior and interior architecture as well as to appeal to an attractive target group in the long term and towards meeting growing requirements for individuality, exclusivity, design and an inimitable hotel experience.