Stella McCartney has collaborated with the LVMH Beauty division to develop her new skincare line, STELLA by Stella McCartney. With the new Maison, the English fashion designer aspires to offer an alternative to luxury skincare. An Alter-Care™ is a new approach that supports caring for ourselves and Mother Earth in perfect harmony. The ‘conscious luxury’ skincare line is natural, effective, and responsible.
We set out with an idea, and because we didn’t want to compromise – on outstanding results, the origin of our ingredients, and, of course, ensuring we minimised our impact on Mother Earth – we kept on trying. We worked hard for almost three years with LVMH constantly evolving and aiming for what I felt was possible: rooted in nature, truly effective and responsible skincare. It’s a game changer and I want to share it with everyone. I believe the consumer needs to know there’s another way, that they have a choice. – Stella McCartney
The range includes three essential products: Reset Cleanser, Alter-Care Serum and Restore Cream. The collection is a result of three years’ worth of innovation and exploration with LVMH Recherche, the Group’s Beauty R&D unit. Offering impressive, clinically-proven results, this new range has been formulated to work in harmony with the skin, supporting its key functions of regeneration and protection. Each stage of the product lifecycle has been challenged to minimize its impact – from the ingredients to the packaging, to operations all the way through to consumer usage. All product formulas are made with at least 99% natural-origin ingredients, and each is available in a unique eco-conscious refill.
The line is characterized by a uniquely beautiful scent, ‘High Cliff’, created in collaboration with renowned perfumer Francis Kurkdjian, Founder and Artistic Director of Maison Francis Kurkdjian and Perfume Creation Director of Parfums Christian Dior.
All the products will be available on www.stellamccartneybeauty.com and through a selection of UK retailers and boutiques including the Stella McCartney UK flagship store on Old Bond Street from early September and Space NK from mid-September. To support the conservation NGO Wetlands International, the designer commits to donate 1% of the net sales of STELLA skincare.
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