TAG Heuer and Nintendo celebrate the beginning of a long-term collaboration with a limited-edition smartwatch featuring Nintendo’s most famous character Super Mario. The iconic hero comes to life in the TAG Heuer Connected that offers wearers a fun new way to get more active throughout the day. The new edition of the TAG Heuer Connected changes as its user makes progress, promoting active way of life.
Super Mario greets the owner of the smartwatch with a welcoming salute in the morning and as the day progresses and wearer racks up step count, he or she unlocks rewards at each stage of daily target – 25%, 50%, 75% and 100% – a different animation plays out on the dial. These take the form of Super Mario’s famous objects: at 3 o’clock the Super Mushroom that makes Mario grow, at 6 o’clock the Pipe that allows him to travel fast and at 9 o’clock the Super Star that makes him invincible lights up! And when the wearer reaches 100% of daily step count target, Mario climbs the Goal Pole, another iconic feature of the video game.
The interactive watchface will be pre-installed on the TAG Heuer x Super Mario Limited Edition, but TAG Heuer will also make it available on other editions of TAG Heuer Connected.
This TAG Heuer Connected limited-edition is fitted with exclusive features. The interface has been completely redesigned in the Super Mario colors. TAG Heuer’s famous Connected watchfaces have been reinterpreted with special versions, four dials revisited to include special details associated with the video game.
The Timekeeping watchface was reskinned using the retro elements from the 1985 version of Super Mario Bros. with Mario, all in pixels. Also, two versions of the Heuer 02 watchface were created exclusively for this edition: a fun rendition using Super Mario’s iconic red and blue colors, and a more classic one with subtle touches of Super Mario’s red cap. The Orbital watchface had its neural network replaced by Super Mario’s iconic elements rotating in a beautiful movement.
The bezel graduation, push buttons and crown logo of the smartwatch are filled with Super Mario’s famous red cap’s lacquered color. The bezel features three iconic symbols at the three, six and nine o’clock positions, in a nod to the Super Mario objects included in the dial animations that the user can unlock and discover only when achieving goals throughout the day.
The steel case comes with two new interchangeable straps, both featuring the signature Super Mario red color: an elegant black leather on red rubber and a sporty alternative in matching red perforated rubber. The M symbol of Mario is engraved on the strap buckles and on the crown.
The TAG Heuer Connected x Super Mario Limited Edition comes with a travel case in red. This edition limited to 2,000 watches will be available only in selected TAG Heuer boutiques and online in some regions, from 15th July 2021.