Austrian jeweller Swarovski brings Christmas joy to the haute couture shopping hub Pavilion Kuala Lumpur, Malaysia, creating the world’s first crystallised Merry-Go-Round. Over 3 million pieces of multi-faceted illuminating crystals were used to garnish the nine-metre tall ride.
The World’s First Crystallised Merry-Go-Round is decorated using gold and blue, the key tones of Swarovski’s 2016 Holiday Campaign. The construction of this amazing Christmas feature weighs nearly four tonnes and is fully functional with ten horses, two sleighs and one carriage. It was carefully designed and built with precision to fit the technical specifications to ensure the safety of every ride. Swarovski has taken inspiration from the captivating Swarovski Crystal World in Austria in designing the magnificent structure, which features key elements from 2016 Christmas campaign like gold balloons and the brand’s signature blue gift box.
Part of the proceeds from the charge for the ride at RM10 (around $2,5) will be donated to Charity at Heart, Pavilion KL’s CSR initiative. Swarovski will also be selling 300 sets of the Flicker Pierced Earrings at its Pavilion KL boutique, and all proceeds will also be donated to Charity At Heart.
The World’s First Swarovski Crystallised Merry Go Round was launched with a mesmerising lighting ceremony on November 17, 2016 at the Center Court and will welcome visitors until January 1, 2017.
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