SWISS International Air Lines and Breitling partner to promote sustainable flying. The Swiss luxury watchmaker will purchase sustainable aviation fuel (SAF) for all its business-related flights operated by SWISS, beginning retroactively for the entire 2022 calendar year. With the purchase of the respective amount of SAF, Breitling will reduce its flight-related CO2 emissions by 80%. The brand will achieve carbon neutrality on its air travel by offsetting the remaining CO2 emissions through investments in high-quality carbon offsets.
A jet fuel of non-fossil origin that closes the carbon cycle, the SAF is produced from biogenic waste, such as used cooking oils, and results in 80% fewer CO2 emissions than the fossil fuel alternative. Synthetic fuels available in the future will be virtually CO2-neutral. SAF is only available in small quantities but is extremely important for the decarbonization of aviation.
Breitling is the official onboard timekeeper to SWISS, which, in 2021, became the first commercial airline to fly from Switzerland using SAF and is taking actions to support the further development of SAF. The operator is also investing billions to purchase energy-efficient aircraft that reduce carbon emissions by 25% over their predecessors and continuously optimizing its flight operations. In this way, Breitling’s partnership with SWISS is not only reducing the watchmaker’s carbon footprint, but also contributing to the future of sustainable air travel.
Breitling introduces sustainability into every aspect of its business:
- Salesforce Net Zero: To generate the precise calculations that enable Breitling to achieve carbon neutrality across all measured emissions, the watchmaker is implementing Salesforce’s Net Zero Cloud, a carbon accounting solution that helps companies track their carbon footprint.
- Sustainable packaging: Breitling created an eco-friendly, foldable, and reusable watch box made from 100% upcycled plastic bottles.
- Outerknown ECONYL® yarn straps: Breitling has partnered with Outerknown, the sustainable clothing brand co-founded by world surf champion Kelly Slater, to develop a line of watch straps made of ECONYL® yarn. This resilient material is made of upcycled ghost fishing nets and other nylon waste extracted from the world’s oceans.
- SUGi: This nonprofit organization reforests urban environments to reestablish natural biodiversity. Breitling has planted 17,600 trees, restoring approximately 264 native plant species on 14,400 m2 across nine forests in seven countries.
- Ocean Conservancy: Breitling plays an active role in cleanup activities that contribute to healthier, trash-free seas.
- Carbon neutrality: Breitling is working towards achieving retroactive carbon neutrality on all its measured emissions going back to April 1, 2021. The brand’s efforts to date have offset a total of 4,711 tons of CO2e emissions.
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