One of the world’s top tennis players, an exceptional athlete, and a committed social activist Naomi Osaka has joined luxury Swiss watch brand TAG Heuer’s impressive ambassador list that includes some of the world’s best young talents.
Naomi Osaka was the first Asian woman to hold the number one position in singles, and the first Japanese player ever to win a Grand Slam event: the U.S. Open in 2018. That was followed by her Australian Open championship in 2019 and a second U.S. Open title in 2020. The superstar has become a leading voice for social justice and considers fashion to be her second passion after tennis. Last week Naomi Osaka was announced as Louis Vuitton’s global brand ambassador.
We are very proud to have Naomi join the TAG Heuer family. Her athletic record and commitment to excellence are outstanding but even more impressive is her passionate spirit and drive for advocacy which is an inspiration to so many. We are excited to support Naomi as she kicks off her 2021 season and prepares for her Olympic debut. – Frédéric Arnault, CEO of TAG Heuer
TAG Heuer will accompany the tennis champion at every tournament in 2021 and beyond. The brand recognizes the athlete’s passion for action, high performance, mental strength, and avant-garde – and sees her as a natural fit for the company.
I’m excited and honored to join TAG Heuer as brand ambassador. It’s a partnership and friendship that exemplifies our shared mindset and values. The brand’s trailblazing approach with their ‘Don’t crack under pressure’ motto speaks to the way I live my life both on and off the court. – Naomi Osaka
Born in Osaka to a Japanese mother and a Haitian-born father, she moved to the USA when she was three and still makes her home there but when the Tokyo 2020 Olympic Games are finally contested in August of 2021, she will be playing for the host nation.